Reports

 

Vegas Location

Hershey's Location


Content Analyzed


Hersheys' Data Analysis

 
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2. Performance

Views by Video

Watch Time by Video

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Note: Lumbering cheer took the top spot for overall views, but Winter Wonderland took top honors with a strong average watch time of 1:50. 


User Drop-Offs

 

Rate of Retention :
Content Perfomance Ranked

Drop-Off:
Users (Y) Through Time (X)

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Data Analysis: Performance

Winter Wonderland, Lumbering Cheer and Sliding Delight are the most viewed videos overall, performing the best in terms of audience retention. Audience retention defines how rapidly users leave an experience through time. A lower bounce rate is an indication of more performanbest content.

Recommendation:  Winter Wonderland and Lumbering Cheer are the most performant videos earning much higher view-through and session completion. Continue putting Winder Wonderland front and center to earn the highest engagement.


3. Benchmark Analysis

Content Used for Analysis

Hershey's Vegas

Average Views: 89

On-Site VR Campaigns

  Average Views: 85

Online VR Activation

  Average Views: 5,500

 
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*While Hershey's time-spent is slightly lower than the industry average, many industry experiences are 3:30-5:00 minutes in length and the rate of completion is much lower.

Hershey's content performs well compared to similar branded online campaigns which suffer from poor time-spent and completion rates, despite receiving much higher viewership.

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4. Experience Performance

 
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1. Winter Wonderland

Fair Engagement

Audience Attention

2. Bouncing Bliss

 Fair Engagement

Audience Attention

3. Floating Curiosity

Low Engagement

Audience Attention


3. Happy Hallows

N/A

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Audience Attention

4. Lumbering Cheer

Great Engagement

Audience Attention

5. Sliding Delight

Great Engagement

Audience Attention

 

Video Performance Data Analysis

We can see that Sliding Delight and Lumbering Cheer both have high performance in terms of content engagement. Engagement is measured as a function of how users behave and move throughout and experience.

The high engagement from these two experiences is also consistent with their high levels of audience retention.

Recommendation: Given that Lumbering Cheer and Floating Curiosity have the best retention rates with high and fair activity, respectively. This performance is indicative of the robustness of the levels, which each provide the most interactive objects and items to play with. 


Example Benchmark Videos & Activity

High Engagement

Low Engagement

 

Fair Engagement