Reports

Vegas Location

Hershey's Location


Content Analyzed


Hersheys' Data Analysis

 
Screen Shot 2017-11-14 at 7.53.00 PM.png
 
 
hersheys_sessions_by_date.png
hersheys_sessions_by_time.png

2. Performance

Views by Video

Watch Time by Video

week4_table

Note: Lumbering cheer took the top spot for average watch time, overtaking Happy Hallows from the previous week. Other videos held steady with nearly the same engagement week-over-week. While Floating Curiosity was the most viewed video it had a low watch time.


User Drop-Offs

 

Rate of Retention :
Content Perfomance Ranked

Drop-Off:
Users (Y) Through Time (X)

week_4_hersheys

3. Benchmark Analysis

Content Used for Analysis

Hershey's On-Site Campaign

Average Views: 104

On-Site
VR Campaigns

  Average Views: 85

Online
VR Campaigns

  Average Views: 5,500

 
Screen Shot 2017-10-30 at 3.53.16 PM.png
Screen Shot 2017-10-30 at 3.53.05 PM.png
 


*While Hershey's time-spent is slightly lower than the industry average, many industry experiences are 3:30-5:00 minutes in length and the rate of completion is much lower.

Hershey's content performs well compared to similar branded online campaigns which suffer from poor time-spent and completion rates, despite receiving much higher viewership.

Screen Shot 2017-10-30 at 3.53.58 PM.png

4. Experience Performance

 
Main Menu.png
 

1. Bouncing Bliss

 Fair Engagement

Audience Attention

2. Floating Curiosity

Low Engagement

Audience Attention


3. Happy Hallows

Fair Engagement

Audience Attention

4. Lumbering Cheer

Great Engagement

Audience Attention

5. Sliding Delight

Great Engagement

Audience Attention

 

Video Performance Data Analysis

We can see that Sliding Delight and Lumbering Cheer both have high performance in terms of content engagement. Engagement is measured as a function of how users behave and move throughout and experience.

The high engagement from these two experiences is also consistent with their high levels of audience retention.

Recommendation: Given that Lumbering Cheer and Floating Curiosity have the best retention rates with high and fair activity, respectively. This performance is indicative of the robustness of the levels, which each provide the most interactive objects and items to play with. 


Example Benchmark Videos & Activity

High Engagement

Low Engagement

 

Fair Engagement