Content Analyzed

Hersheys' Data Analysis

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2. Performance

Views by Video

Watch Time by Video


Note: Lumbering cheer took the top spot for average watch time, overtaking Happy Hallows from the previous week. Other videos held steady with nearly the same engagement week-over-week. While Floating Curiosity was the most viewed video it had a low watch time.

User Drop-Offs


Rate of Retention :
Content Perfomance Ranked

Users (Y) Through Time (X)


4. Experience Performance

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1. Bouncing Bliss

 Fair Engagement

Audience Attention

2. Floating Curiosity

Low Engagement

Audience Attention

3. Happy Hallows

Fair Engagement

Audience Attention

4. Lumbering Cheer

Great Engagement

Audience Attention

5. Sliding Delight

Great Engagement

Audience Attention


Video Performance Data Analysis

We can see that Sliding Delight and Lumbering Cheer both have high performance in terms of content engagement. Engagement is measured as a function of how users behave and move throughout and experience.

The high engagement from these two experiences is also consistent with their high levels of audience retention.

Recommendation: Given that Lumbering Cheer and Floating Curiosity have the best retention rates with high and fair activity, respectively. This performance is indicative of the robustness of the levels, which each provide the most interactive objects and items to play with.