Content Analyzed

Hersheys' Data Analysis


Data Analysis: Sessions

Consistent with the previous week, sessions were heaviest in the afternoon, with lowest consumption occurring in the morning and the late evening. 

2. Performance

Views by Video

Watch Time by Video

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Note: Lumbering cheer took the top spot for average watch time, overtaking Happy Hallows from the previous week. Other videos held steady with nearly the same engagement week-over-week. While Floating Curiosity was the most viewed video it had the lowest watch time.

User Drop-Offs


Rate of Retention :
Content Perfomance Ranked

Users (Y) Through Time (X)

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Data Analysis: Performance

Happy Hallows and Sliding Delight are the most viewed videos overall, performing the best in terms of audience retention. Audience retention defines how rapidly users leave an experience through time. A lower bounce rate is an indication of more performant content.

Recommendation: Offer viewers Sliding Delight and Lumbering Cheer as the front-and-center videos to watch, there will be much higher view-through and session completion.

4. Experience Performance

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1. Winter Wonderland


Audience Attention

2. Bouncing Bliss

 Fair Engagement

Audience Attention

3. Floating Curiosity

Low Engagement

Audience Attention

3. Happy Hallows

Fair Engagement

Audience Attention

4. Lumbering Cheer

Great Engagement

Audience Attention

5. Sliding Delight

Great Engagement

Audience Attention


Video Performance Data Analysis

We can see that Sliding Delight and Lumbering Cheer both have high performance in terms of content engagement. Engagement is measured as a function of how users behave and move throughout and experience.

The high engagement from these two experiences is also consistent with their high levels of audience retention.

Recommendation: Given that Lumbering Cheer and Floating Curiosity have the best retention rates with high and fair activity, respectively. This performance is indicative of the robustness of the levels, which each provide the most interactive objects and items to play with.