Reports


Content Analyzed


Hersheys' Data Analysis

 
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2. Performance

Views by Video

Watch Time by Video

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Note: In its first full week of release, Winter Wonderland earned the top spot for average watch time. Also to note is it record-breaking retention rate, coming in first place out of all experiences to date, with a whopping 82% completion rate from start to finish.


User Drop-Offs

 

Rate of Retention :
Content Perfomance Ranked

Drop-Off:
Users (Y) Through Time (X)

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4. Experience Performance

 
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1. Bouncing Bliss

 Fair Engagement

Audience Attention

2. Floating Curiosity

Fair Engagement

Audience Attention

3. Winter Wonderland

Fair Engagement

Audience Attention


4. Happy Hallows

Fair Engagement

Audience Attention

5. Lumbering Cheer

Great Engagement

Audience Attention

6. Sliding Delight

Great Engagement

Audience Attention

 

Video Performance Data Analysis

We can see that Sliding Delight and Lumbering Cheer both have high performance in terms of content engagement. Engagement is measured as a function of how users behave and move throughout and experience.

The high engagement from these two experiences is also consistent with their high levels of audience retention.

Recommendation: Given that Lumbering Cheer and Floating Curiosity have the best retention rates with high and fair activity, respectively. This performance is indicative of the robustness of the levels, which each provide the most interactive objects and items to play with.