Reports


Content Analyzed


Hersheys' Data Analysis

 
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2. Performance

Views by Video

Watch Time by Video

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Note: Continuing from week 2, Floating Curiosity took the top spot for overall views, and one again Sliding Delight took top honors with a strong average watch time of 2:10. 


User Drop-Offs

 

Rate of Retention :
Content Perfomance Ranked

Drop-Off:
Users (Y) Through Time (X)

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Data Analysis: Performance

Winter Wonderland, Lumbering Cheer and Sliding Delight are the most viewed videos overall, performing the best in terms of audience retention. Audience retention defines how rapidly users leave an experience through time. A lower bounce rate is an indication of more performanbest content.

Recommendation:  In an odd change, Winter Wonderland had a significant drop-off in terms of retention, swapping spots with Sliding Delight and Lumbering Cheer. This drop-off should not be alarming, as it is a reflection of the Thanksgiving long weekend.


4. Experience Performance

 
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1. Winter Wonderland

Fair Engagement

Audience Attention

2. Bouncing Bliss

 Fair Engagement

Audience Attention

3. Floating Curiosity

Low Engagement

Audience Attention


3. Happy Hallows

N/A

Audience Attention

4. Lumbering Cheer

Fair Engagement

Audience Attention

5. Sliding Delight

Fair Engagement

Audience Attention

 

Video Performance Data Analysis

We can see that Sliding Delight and Lumbering Cheer both have high performance in terms of content engagement. Engagement is measured as a function of how users behave and move throughout and experience.

The high engagement from these two experiences is also consistent with their high levels of audience retention.

Recommendation: Given that Lumbering Cheer and Floating Curiosity have the best retention rates with high and fair activity, respectively. This performance is indicative of the robustness of the levels, which each provide the most interactive objects and items to play with.