Overview by Location
|Week over week growth||-35%||37%||-20%|
|Average Watch Time||2:12||2:02||2:04|
|Most Popular Experience||Floating Curiosity||Floating Curiosity||Floating Curiosity|
Sessions by Date
Views by Video
Note: Each location can be toggled by clicking on the legend
Watch Time by Video
|VR Experience||Average Watch Time|
Rate of Retention :
Content Perfomance Ranked
Users (Y) Through Time (X)
|VR Experience||Retention Through Time|
3. Benchmark Analysis
Content Used for Analysis
Hershey's On-Site Campaign
Average Views: 85
Average Views: 5,500
*While Hershey's time-spent is slightly lower than the industry average, many industry experiences are 3:30-5:00 minutes in length and the rate of completion is much lower.
Hershey's content performs well compared to similar branded online campaigns which suffer from poor time-spent and completion rates, despite receiving much higher viewership.
4. Experience Performance
1. Bouncing Bliss
2. Floating Curiosity
3. Winter Wonderland
4. Happy Hallows
5. Lumbering Cheer
6. Sliding Delight
Video Performance Data Analysis
We can see that Sliding Delight and Lumbering Cheer both have high performance in terms of content engagement. Engagement is measured as a function of how users behave and move throughout and experience.
The high engagement from these two experiences is also consistent with their high levels of audience retention.
Recommendation: Given that Lumbering Cheer and Floating Curiosity have the best retention rates with high and fair activity, respectively. This performance is indicative of the robustness of the levels, which each provide the most interactive objects and items to play with.