Weekly Reports


Content Analyzed


1. Overview

Overview by Location

Vegas Location

Hershey Location

Total

Total Sessions 369 978 1347
Weekly Sessions 72 105 177
Week over week growth -35% 37% -20%
Average Watch Time 2:12 2:02 2:04
Most Popular Experience Floating Curiosity Floating Curiosity Floating Curiosity

Sessions by Date


2. Performance

Views by Video

Note: Each location can be toggled by clicking on the legend

Watch Time by Video

VR Experience Average Watch Time
Winter Wonderland 2:22
Lumbering Cheer 2:17
Bouncing Bliss 2:08
Sliding Delight 1:53
Floating Curiosity 1:51
Happy Hallows 1:50

User Drop-Offs

Rate of Retention :
Content Perfomance Ranked

Drop-Off:
Users (Y) Through Time (X)

VR Experience Retention Through Time
Sliding Delight Great!
85%
Lumbering Cheer Great!
79%
Happy Hallows Great!
77%
Winter Wonderland Great!
76%
Bouncing Bliss Poor
21%
Floating Curiosity Poor
19%

3. Benchmark Analysis

Content Used for Analysis

Hershey's On-Site Campaign

Views: 1347

On-Site
VR Campaigns

  Average Views: 85

Online
VR Campaigns

  Average Views: 5,500

 
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*While Hershey's time-spent is slightly lower than the industry average, many industry experiences are 3:30-5:00 minutes in length and the rate of completion is much lower.

Hershey's content performs well compared to similar branded online campaigns which suffer from poor time-spent and completion rates, despite receiving much higher viewership.

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4. Experience Performance

 
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1. Bouncing Bliss

 Fair Engagement

Audience Attention

2. Floating Curiosity

Fair Engagement

Audience Attention

3. Winter Wonderland

Fair Engagement

Audience Attention


4. Happy Hallows

Fair Engagement

Audience Attention

5. Lumbering Cheer

Great Engagement

Audience Attention

6. Sliding Delight

Great Engagement

Audience Attention

 

Video Performance Data Analysis

We can see that Sliding Delight and Lumbering Cheer both have high performance in terms of content engagement. Engagement is measured as a function of how users behave and move throughout and experience.

The high engagement from these two experiences is also consistent with their high levels of audience retention.

Recommendation: Given that Lumbering Cheer and Floating Curiosity have the best retention rates with high and fair activity, respectively. This performance is indicative of the robustness of the levels, which each provide the most interactive objects and items to play with. 


Example Benchmark Videos & Activity

High Engagement

Low Engagement

 

Fair Engagement